Opportunity ScannerChallenge CanvasInsight DiscoveryIdeation MethodsValue Proposition BuilderExperiment & Prototype KitImpact & Business Case CalculatorRoadmap GeneratorTeam Development ScanLeadership CompassCulture Change FrameworkCollaboration PlaybookTransformation MonitorOpportunity ScannerChallenge CanvasInsight DiscoveryIdeation MethodsValue Proposition BuilderExperiment & Prototype KitImpact & Business Case CalculatorRoadmap GeneratorTeam Development ScanLeadership CompassCulture Change FrameworkCollaboration PlaybookTransformation Monitor
The film · 1:35
Return on innovation, in ninety seconds.
What a tree connects to decides how it grows. A short introduction to smart innovation: the people, process and tools behind it, partnership as the catalyst, and the book that brings it together.
Smart innovation rests on three pillars in balance: people who keep developing, processes that are optimised, and tools for every aspect of innovation. Strategic partnership is the catalyst: it speeds up all three and makes the results stick. Like a tree with roots, a trunk and a crown, growing in fertile ground.
The roots
01 /People
People development
Innovations are carried by people. We help them grow as professionals and work better as a team, inside their own organisation and with partners.
From spotting an opportunity to building the business case. Instruments tested in practice, with guided instructions and templates. Some use AI to speed up the analysis; the judgement stays with you.
Read
How to run an opportunity scan in 15 minutes
Use
Opportunity Scanner · freeChallenge CanvasInsight DiscoveryIdeation MethodsValue Proposition BuilderImpact & Business Case Calculator
13 instruments plus the Due Diligence Scan, each with guided instructions and editable templates, ready to use from day one. Pick by pillar, or start with the free Opportunity Scanner.
🔓
Tools · free to try
Opportunity Scanner
Maps trends, weak signals and market shifts against your SWOT, so attention goes where growth is real. You get an opportunity radar, a readiness verdict and five next steps. 12–15 min.
★
Partnerships · flagship
Due Diligence Scan
A 360° red flag report on a partnership before you sign, based on your own documents, emails and minutes. Built on the book and 15,000+ contracts handled.
InnovateSmart is about smart innovation, and strategic collaboration is one of its strongest accelerators. It brings success, impact and speed that few organisations reach alone, and a longer tail: new insights for people, processes and tools that stick long after the project has ended.
In the partnershipResults now
Success
Access to capabilities, knowledge and markets you do not own yourself.
Impact
Combined strengths that reach further than either partner alone.
Speed
A shorter route from idea to market, with risk shared between partners.
→
After the partnershipThe longer tail
People
New skills, perspectives and a network that stays with your team.
Processes
Better ways of working, learned from a partner and adopted at home.
Tools
Sharper instruments, tested and refined in a real collaboration.
Be a good partner for the long term
Make sure your people, processes and tools add to the result.
01Your people
The right skills, mandate and attitude at the table, from both sides.
02Your processes
Decision rights, governance, IP and exit agreed before you sign.
03Your tools
A shared way to scan, assess and track the partnership as it grows.
The Essentials of Innovation Partnerships, how to create Success and manage Risks.
Most partnerships fail on what was never checked, never agreed, never formalised. This book changes that. Drawing on 20+ years of real innovation partnerships, hundreds of collaborations, and the analysis of 15,000+ contracts handled, it gives you a practical, field-tested playbook for creating partnerships that actually work.
Whether you are an entrepreneur, corporate leader, project manager, or policymaker, this book gives you the knowledge to navigate the world of innovation collaboration with confidence, in the European context and beyond.
What's insideThe instrument that goes with it
Why innovation partnerships fail, and how to prevent it
Due Diligence Scan
IP ownership, governance and legal structures
Due Diligence Scan · Collaboration Playbook
Structuring for speed without losing control
Roadmap Generator · Challenge Canvas
Financing models and risk allocation
Impact & Business Case Calculator
Startup × corporate × university collaboration models
Collaboration Playbook · Value Proposition Builder
Building ecosystems for sustained growth
Opportunity Scanner
Featuring insights from leaders at
Plus startups, SMEs, NGOs, government and academic practices
"In an era refined by rapid technological change and unseen global challenges, the power of collaboration has never been more decisive."
Featuring real cases from Heineken, Novo Nordisk, IKEA, Philips, Unilever, Stellantis, ServiceNow, SMEs, Non-Profits & Government
Mike Vermeer presenting InnovateSmart /Partnerships
The author
Mike Vermeer
Mike Vermeer is an entrepreneurial executive with a solid academic foundation, dedicated to driving transformative growth across diverse sectors. Drawing on extensive experience in corporate environments, startups and consulting, he specialises in developing actionable strategies that enhance value creation, foster winning cultures and unlock shared revenue streams for collective success.
He presents the book and its instruments at companies, events and schools, always with the same aim: innovation that becomes smart through the right people, process and tools.
Average rating on Managementboek.nl · Verified readers
★★★★★
"Finally a book that doesn't just talk about partnerships in theory. The frameworks are directly usable. We applied the partnership formalisation checklist before our next contract and it changed the negotiation completely."
Innovation Director
European corporate, verified reader
★★★★★
"What sets this book apart is the combination of practical insight and legal depth. The chapter on IP ownership and exit clauses alone was worth the price. Essential reading before signing anything."
Startup Founder
Deep tech scale-up, verified reader
★★★★★
"Highly recommended for anyone building corporate-startup or university partnerships. The European context is spot-on and the real-world cases from Heineken, IKEA and others make it immediately relevant."
Partnership Manager
University innovation office, verified reader
5.0 / 5 on Managementboek.nl · 2 verified reader ratings · Published December 2025
Secure · Response within 1 business day · Bulk orders welcome · Also available on Managementboek.nl
Flagship partnership instrument · built on the book
Due Diligence Scan on Innovation Partnership Formalisation
Get a 360° red flag report, from business model to legal structure, before you commit to anything. Based on your documents, emails, and meeting minutes.
Do it before you sign. Most partnership problems are already visible in the documents. You just need the right lens to find them. This scan surfaces what lawyers miss and what enthusiasm hides.
🔍
360° perspective across business, financial, operational, and legal dimensions
📄
Upload documents, emails, meeting minutes: the scan works from what you already have
🚩
Identifies red flags ranked by severity: critical, amber and informational
📋
Structured action plan: exactly what to resolve, renegotiate, or escalate before signing
⚡
Grounded in 15,000+ real contracts and partnership practice
A membership gives you the instruments. When the stakes are high or time is short, we work alongside your team. Services come on top of any membership, or on their own.
People01
Coaching for innovation managers
One-to-one sessions on the skills that move innovation forward: influencing stakeholders, negotiating and deciding with incomplete information.
Series of sessions
Facilitated team scan session
Your team completes the Team Development Scan. We run the session on the results and agree what to work on first.
Half-day workshop
In-company masterclass
Training on innovation and partnerships based on the book, adapted to your sector and your live projects.
Half day to multi-day
Process02
Innovation process audit
We map how ideas move from first spark to launch in your organisation and show where time and value leak away.
Assessment and report
Portfolio and horizon governance
Balance H1, H2 and H3 bets with clear decision rights and a steady review rhythm.
Workshops and templates
Implementation support
Hands-on support to make the new way of working stick in daily practice.
Interim or part-time
Tools03
Facilitated opportunity scan
We run the Opportunity Scanner with your team and turn the results into a focused plan.
Workshop and report
Tool implementation workshop
Your team learns to use the instruments on a live case of its own.
Half day
Tool personalisation
Templates, scoring and outputs adapted to your organisation, your terminology and your brand.
Project
Partnerships★
Due diligence review, done for you
We run the Due Diligence Scan on your documents and walk you through every red flag before you sign.
Report and review call
Partnership governance design
Decision rights, steering, IP, escalation and exit, agreed before the first conflict arrives.
Workshops and templates
Interim partnership management
An experienced partnership manager inside your organisation, for a launch, a turnaround or a gap in the team.
Interim assignment
Book workshop or keynote
Mike Vermeer on innovation partnerships, for your leadership team, your event or your school.
Talk or workshop
Not sure where to start?Book the free 30-minute intake call. We look at your situation and point you to the pillar that needs attention first.
Our tools cover the full innovation journey, from low-hanging fruit you can act on this week, to solving the most complex multi-party partnership challenges. Each tier gives you immediate access to proven instruments built on 500+ real partnerships delivered.
🎯 Immediate pragmatic results⚡ Low-hanging fruit to complex challenges🔒 Proprietary instruments✓ Built on 15k+ contracts analysed
The tool journey: from quick wins to complex challenges
Week 1
Opportunity Scanner
Map trends & weak signals, find where to focus first
Month 1
Challenge Canvas
Define the real problem before committing resources
Month 2–3
Due Diligence Scan
De-risk partnerships before signing: IP, governance, velocity
Ongoing
Transformation Monitor
Track adoption & impact, keep momentum measurable
Tier 1
Freemium
Start now. No credit card. Find your first quick win within 15 minutes.
Free
Always free · sign up in 30 seconds
What's included
✓
3 tool uses: try any tool up to 3 times
✓
Free newsletter: monthly insights & tool releases
✓
Knowledge library access: articles, frameworks, research
✓
LinkedIn community, 300+ innovators sharing practice
✓
Free 30-min intake call: explore where the toolbox helps most
ecoration:none;text-align:center;transition:all .2s;display:block">Enquire about Implementation & Training →
Full comparison
Freemium
Personal
Company
Opportunity ScannerMaps trends & weak signals
Preview
✓
✓
Challenge CanvasDefine the real problem
–
✓
✓
Due Diligence ScanPartnership audit engine
–
✓
✓
All 10 remaining toolsFull innovation & transformation library
–
✓
✓
Guided instructions per toolStep-by-step implementation
–
✓
✓
Knowledge LibraryArticles, frameworks & research
Free
✓
✓
Free NewsletterMonthly insights & releases
Free
✓
✓
Free 30-min Intake CallExplore where the toolbox helps most
Free
✓
✓
Quarterly live Q&A clinicsWith Mike Vermeer
–
✓
✓
Monthly e-bookCurated literature digest
–
✓
✓
Team Development ScanBuild high-performing teams
–
✓
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Branded outputsReports in your org style
–
–
✓
Team seats + admin dashboardUp to 25 seats
–
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Dedicated onboardingAnnual partnership review
–
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✓
Knowledge library
Read first. Then pick up the tool.
Frameworks, research digests and field notes, sorted by pillar. Curated by Mike Vermeer from 20+ years of innovation practice. New articles every month, free with a Freemium account.
PeopleResearch
X-Teams: thriving with an outside-in perspective in innovation
Why the best innovation teams start by looking outward, and how the X-Team framework changes the way organisations sense, seize and act on opportunity.
ProcessFramework
Scaling innovation without losing speed: the H1/H2/H3 model
How to govern innovation investment across three time horizons, balancing near-term wins with structural bets. A practical guide for leadership teams.
ToolsTool guide
How to run an opportunity scan in 15 minutes
Step by step through the InnovateSmart Opportunity Scanner, including how to brief your team on the results.
PartnershipsFramework
The 5 stages of innovation partnership formation
From first conversation to signed agreement: what works and what kills deals early. A practitioner's guide to moving fast and keeping control.
PartnershipsField notes
Innovation partnership at BMW: the BMW Startup Garage
How BMW built a structured bridge to startup innovation, and what every organisation can learn from the venture client model in practice.
PartnershipsField notes
ASML: growth and competitive advantage through its innovation network
How a Philips spin-out built one of the most advanced partnership ecosystems in industry, and why it is so hard to replicate.
PartnershipsResearch digest
Why 60% of innovation partnerships fail in year two
The structural and behavioural patterns that predict failure, and how to design around them.
PartnershipsField notes
IP ownership in joint development: what 15,000 contracts reveal
The most common red flags, and how leading organisations protect themselves before signing.
Community
300+ innovators. One conversation.
Join the InnovateSmart group on LinkedIn: more than 300 innovation managers, founders, researchers and partnership professionals sharing cases, questions and what works in practice. The best partnerships often start with a conversation in this group.
Field notes and new articles before they reach the library
Early access to new tools, with room to give feedback
Whether you want to explore membership, request your free intake call, discuss a specific challenge, or find out how InnovateSmart can work for your organisation, reach out. We respond within one business day.
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Thank you, we will respond within 1 business day. For urgent matters: +31 (0)76 – 580 8080
InnovateSmart · Opportunity Scanner
1 · Context
2 · Organisation
3 · SWOT
4 · Scan Focus
5 · Signals
6 · Report
🔬
InnovateSmart Tool
Opportunity Scanner
Why this tool exists
Most organisations react to market shifts after they have already happened. The ones that grow consistently are the ones that spot weak signals early — and translate them into strategic action before the window closes. The Opportunity Scanner gives you a structured, evidence-grounded way to do exactly that.
How it works
1
You provide context
Organisation, SWOT, sector, horizon — we tailor everything to your specific situation
2
The scanner works through your environment
PESTEL macro-analysis across 6 dimensions — signals scored by opportunity, urgency and actionability
3
You get a personalised report
Opportunity Radar, strategic verdict, next steps — ready to share with your team or board
📋
What you will get
A full PESTEL signal scan integrated with your SWOT — generating a scored Opportunity Radar, strategic readiness verdict, and 5 concrete next steps. Built on 20+ years of innovation partnership experience, 500+ delivered partnerships, and academic research. Takes 12–15 minutes. Your report is sent by email.
Set the context.
Before we scan, we need to understand your organisation and what you are looking for. This takes about 2–3 minutes and shapes everything that follows.
Estimated time: 2–3 minutes
🏢 Your Organisation
Your report will be sent to this address after the scan completes.
🎯 Strategic Context
What are you trying to grow, solve, or explore? Be specific — this drives the quality of your scan.
⏳ Strategic Time Horizon
Select the horizon that best matches your planning cycle for this scan.
Your organisation.
Help us understand what your organisation currently does well, where the constraints are, and what the competitive landscape looks like. This feeds directly into your personalised opportunity assessment.
Estimated time: 3–4 minutes
💼 Business Model & Capabilities
These are things you do better than most competitors — R&D depth, speed, partner network, IP portfolio, data assets, etc.
🏆 Competitive Position
🚧 Internal Constraints
Be honest — this helps the scan flag opportunities that are realistic vs. aspirational.
SWOT analysis.
Map your organisation's internal strengths and weaknesses against external opportunities and threats. This SWOT directly shapes how the scanner interprets signals — what you can capitalise on versus what puts you at risk.
Estimated time: 3–4 minutes
📊 Internal: Strengths & Weaknesses
Focus on your organisation's internal capabilities, resources, and position relative to competitors.
💪 Strengths
⚠️ Weaknesses
🌍 External: Opportunities & Threats
Focus on external factors in your market, industry, and macro-environment.
🚀 Opportunities
⚡ Threats
💡 SWOT × Scan Integration
Based on your SWOT, indicate which combination is most relevant for this scan:
Define your scan focus.
The PESTEL framework maps your external macro-environment across six dimensions. Select which are most relevant to your challenge — we will go deeper in the active dimensions and prioritise signals accordingly.
Estimated time: 2 minutes
🔬 PESTEL Dimensions — Select Active Dimensions
Select all that are relevant. We recommend at least 3 for a meaningful scan.
🎯 Scan Depth & Priority
Your signals.
Enter up to 6 signals — trends, observations, news items, or hunches — that you have noticed in your environment. The scanner will assess, score, and synthesise these alongside additional signals relevant to your context.
Estimated time: 3–4 minutes
⚡ Scan Configuration
Scanning your environment...
This takes 20–40 seconds. The scanner is analysing your context across PESTEL dimensions and synthesising your signals with current innovation intelligence.
📋 Reading organisational context & SWOT
🔬 Scanning PESTEL macro-environment
📡 Identifying weak signals & emerging trends
⚖️ Scoring opportunity attractiveness & urgency
🎯 Calibrating against your SWOT position
📊 Building Opportunity Radar
📝 Generating personalised report
InnovateSmart
Create your free account
Get 3 tool uses, newsletter access, knowledge library & a free 30-min intake call. No credit card required.
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