Innovation is a craft. InnovateSmart helps you master it.

Every craft needs skills, procedures and instruments./So does innovation, to become smart

People, process and tools for smart innovation.Catalysed by partnerships: connecting the dots, creating speed, impact and risk reduction.

20+
Years experience
15k+
Contracts handled
500+
Partnerships delivered
300+
Community members
Grounded in research from
Harvard Business ReviewMITMcKinsey DeloitteKPMGWageningen URGhent University
Opportunity ScannerChallenge CanvasInsight DiscoveryIdeation MethodsValue Proposition BuilderExperiment & Prototype KitImpact & Business Case CalculatorRoadmap GeneratorTeam Development ScanLeadership CompassCulture Change FrameworkCollaboration PlaybookTransformation Monitor Opportunity ScannerChallenge CanvasInsight DiscoveryIdeation MethodsValue Proposition BuilderExperiment & Prototype KitImpact & Business Case CalculatorRoadmap GeneratorTeam Development ScanLeadership CompassCulture Change FrameworkCollaboration PlaybookTransformation Monitor
The film · 1:35

Return on innovation,
in ninety seconds.

What a tree connects to decides how it grows. A short introduction to smart innovation: the people, process and tools behind it, partnership as the catalyst, and the book that brings it together.

Three pillars, one catalyst

People, process, tools.
Catalysed by partnership.

Smart innovation rests on three pillars in balance: people who keep developing, processes that are optimised, and tools for every aspect of innovation. Strategic partnership is the catalyst: it speeds up all three and makes the results stick. Like a tree with roots, a trunk and a crown, growing in fertile ground.

The roots
01 /People

People development

Innovations are carried by people. We help them grow as professionals and work better as a team, inside their own organisation and with partners.

Use
Team Development ScanLeadership CompassCulture Change Framework
Work with us
  • Coaching for innovation managers
  • Facilitated team scan session
  • In-company masterclass
Services for people →
The trunk
02 /Process

Process optimisation

Good ideas get lost in slow or unclear processes. We optimise the route from first idea to delivery, so it becomes visible, governed and repeatable.

Read
Use
Experiment & Prototype KitRoadmap GeneratorTransformation Monitor
Work with us
  • Innovation process audit
  • Portfolio and horizon governance
  • Implementation support
Services for process →
The crown
03 /Tools

Tools for every aspect of innovation

From spotting an opportunity to building the business case. Instruments tested in practice, with guided instructions and templates. Some use AI to speed up the analysis; the judgement stays with you.

Read
  • How to run an opportunity scan in 15 minutes
Use
Opportunity Scanner · freeChallenge CanvasInsight DiscoveryIdeation MethodsValue Proposition BuilderImpact & Business Case Calculator
Work with us
  • Facilitated opportunity scan
  • Tool implementation workshop
  • Tool personalisation and branded outputs
Services for tools →
The catalyst /Partnerships

Partnership enablement

Strategic collaboration speeds up innovation success and strengthens all three pillars. It brings impact and speed now, and a longer tail of insights for people, processes and tools that stick.

How partnership catalyses →
The toolbox

The instruments,
sorted by pillar.

13 instruments plus the Due Diligence Scan, each with guided instructions and editable templates, ready to use from day one. Pick by pillar, or start with the free Opportunity Scanner.

🔓
Tools · free to try
Opportunity Scanner

Maps trends, weak signals and market shifts against your SWOT, so attention goes where growth is real. You get an opportunity radar, a readiness verdict and five next steps. 12–15 min.

★
Partnerships · flagship
Due Diligence Scan

A 360° red flag report on a partnership before you sign, based on your own documents, emails and minutes. Built on the book and 15,000+ contracts handled.

See how it works →
🔒
Tools
Challenge Canvas

Defines the real problem before ideation begins, so the team solves the right issue.

🔒
Tools
Insight Discovery

Structured methods to uncover the behaviours, needs and pain points behind a good solution.

🔒
Tools
Ideation Methods

Design thinking, SCAMPER and rapid concepting, kept close to real user needs.

🔒
Tools
Value Proposition Builder

Shapes ideas into propositions that balance desirability, feasibility and viability.

🔒
Tools
Impact & Business Case Calculator

Quantifies value, ROI and operational gains for evidence-based investment decisions.

🔒
Process
Experiment & Prototype Kit

MVP formats, test scripts and assumption mapping. Test early, learn fast, reduce risk.

🔒
Process
Roadmap Generator

Milestones, ownership, resources and timelines, from validated idea to delivery.

🔒
Process
Transformation Monitor

Tracks adoption, behaviour change and impact, so momentum stays measurable.

🔒
People
Team Development Scan

Measures dynamics, collaboration patterns and psychological safety, so development is aimed where it counts.

🔒
People
Leadership Compass

Builds the empathy, adaptability and foresight leaders need to steer real transformation.

🔒
People
Culture Change Framework

Makes culture change tangible by working on the visible and the invisible drivers of behaviour.

🔒
Partnerships
Collaboration Playbook

Roles, formats and conflict resolution for working across teams and with partner organisations.

12 instruments are for members, 1 is free to tryUnlock all 13, plus the Due Diligence Scan, with a Personal or Company membership.
See membership →
The catalyst · partnership enablement

Partnership catalyses
smart innovation.

InnovateSmart is about smart innovation, and strategic collaboration is one of its strongest accelerators. It brings success, impact and speed that few organisations reach alone, and a longer tail: new insights for people, processes and tools that stick long after the project has ended.

In the partnershipResults now
Success

Access to capabilities, knowledge and markets you do not own yourself.

Impact

Combined strengths that reach further than either partner alone.

Speed

A shorter route from idea to market, with risk shared between partners.

After the partnershipThe longer tail
People

New skills, perspectives and a network that stays with your team.

Processes

Better ways of working, learned from a partner and adopted at home.

Tools

Sharper instruments, tested and refined in a real collaboration.

Be a good partner for the long term

Make sure your people, processes and tools add to the result.

01Your people

The right skills, mandate and attitude at the table, from both sides.

02Your processes

Decision rights, governance, IP and exit agreed before you sign.

03Your tools

A shared way to scan, assess and track the partnership as it grows.

Partnership practice with
Heineken Novo Nordisk IKEA Danone Unilever Royal Cosun Lamb Weston ICOS Capital Resugar Mamay Technologies
The essentials of innovation partnerships

The book on the catalyst of smart innovation. Each chapter comes with an instrument you can use straight away.

InnovateSmart /Partnerships
Available now
€24.75
Paperback · 272 pages · English
★★★★★
5.0 / 5 on Managementboek.nl
Verified reader reviews
The book

InnovateSmart
/PARTNERSHIPS

The Essentials of Innovation Partnerships, how to create Success and manage Risks.

Most partnerships fail on what was never checked, never agreed, never formalised. This book changes that. Drawing on 20+ years of real innovation partnerships, hundreds of collaborations, and the analysis of 15,000+ contracts handled, it gives you a practical, field-tested playbook for creating partnerships that actually work.

Whether you are an entrepreneur, corporate leader, project manager, or policymaker, this book gives you the knowledge to navigate the world of innovation collaboration with confidence, in the European context and beyond.

What's insideThe instrument that goes with it
Why innovation partnerships fail, and how to prevent it
Due Diligence Scan
IP ownership, governance and legal structures
Due Diligence Scan · Collaboration Playbook
Structuring for speed without losing control
Roadmap Generator · Challenge Canvas
Financing models and risk allocation
Impact & Business Case Calculator
Startup × corporate × university collaboration models
Collaboration Playbook · Value Proposition Builder
Building ecosystems for sustained growth
Opportunity Scanner
Featuring insights from leaders at
Heineken Novo Nordisk IKEA Unilever Danone

Plus startups, SMEs, NGOs, government and academic practices

"In an era refined by rapid technological change and unseen global challenges, the power of collaboration has never been more decisive."

Featuring real cases from Heineken, Novo Nordisk, IKEA, Philips, Unilever, Stellantis, ServiceNow, SMEs, Non-Profits & Government
Mike Vermeer presenting the book InnovateSmart /Partnerships
Mike Vermeer presenting InnovateSmart /Partnerships
The author

Mike Vermeer

Mike Vermeer is an entrepreneurial executive with a solid academic foundation, dedicated to driving transformative growth across diverse sectors. Drawing on extensive experience in corporate environments, startups and consulting, he specialises in developing actionable strategies that enhance value creation, foster winning cultures and unlock shared revenue streams for collective success.

He presents the book and its instruments at companies, events and schools, always with the same aim: innovation that becomes smart through the right people, process and tools.

Reader Reviews

What readers say

5.0
★★★★★
Average rating on Managementboek.nl · Verified readers
★★★★★

"Finally a book that doesn't just talk about partnerships in theory. The frameworks are directly usable. We applied the partnership formalisation checklist before our next contract and it changed the negotiation completely."

Innovation Director
European corporate, verified reader
★★★★★

"What sets this book apart is the combination of practical insight and legal depth. The chapter on IP ownership and exit clauses alone was worth the price. Essential reading before signing anything."

Startup Founder
Deep tech scale-up, verified reader
★★★★★

"Highly recommended for anyone building corporate-startup or university partnerships. The European context is spot-on and the real-world cases from Heineken, IKEA and others make it immediately relevant."

Partnership Manager
University innovation office, verified reader
5.0 / 5 on Managementboek.nl · 2 verified reader ratings · Published December 2025
Read on Managementboek ↗
Book Details
TitleInnovateSmart /PARTNERSHIPS
SubtitleThe Essentials of Innovation Partnerships, how to create Success and manage Risks
ISBN9789465264691
Pages272 pages
LanguageEnglish
Edition1st edition, December 2025
PublisherNovactum
Rating★★★★★ 5.0 / 5
Price€24.75
Order Your Copy
€24.75
incl. VAT · free NL shipping
5+: 10% · 10+: 15% off

Secure · Response within 1 business day · Bulk orders welcome · Also available on Managementboek.nl

Work with us

Instruments, and
an experienced hand.

A membership gives you the instruments. When the stakes are high or time is short, we work alongside your team. Services come on top of any membership, or on their own.

People01

Coaching for innovation managers

One-to-one sessions on the skills that move innovation forward: influencing stakeholders, negotiating and deciding with incomplete information.

Series of sessions

Facilitated team scan session

Your team completes the Team Development Scan. We run the session on the results and agree what to work on first.

Half-day workshop

In-company masterclass

Training on innovation and partnerships based on the book, adapted to your sector and your live projects.

Half day to multi-day
Process02

Innovation process audit

We map how ideas move from first spark to launch in your organisation and show where time and value leak away.

Assessment and report

Portfolio and horizon governance

Balance H1, H2 and H3 bets with clear decision rights and a steady review rhythm.

Workshops and templates

Implementation support

Hands-on support to make the new way of working stick in daily practice.

Interim or part-time
Tools03

Facilitated opportunity scan

We run the Opportunity Scanner with your team and turn the results into a focused plan.

Workshop and report

Tool implementation workshop

Your team learns to use the instruments on a live case of its own.

Half day

Tool personalisation

Templates, scoring and outputs adapted to your organisation, your terminology and your brand.

Project
Partnerships★

Due diligence review, done for you

We run the Due Diligence Scan on your documents and walk you through every red flag before you sign.

Report and review call

Partnership governance design

Decision rights, steering, IP, escalation and exit, agreed before the first conflict arrives.

Workshops and templates

Interim partnership management

An experienced partnership manager inside your organisation, for a launch, a turnaround or a gap in the team.

Interim assignment

Book workshop or keynote

Mike Vermeer on innovation partnerships, for your leadership team, your event or your school.

Talk or workshop
Not sure where to start?Book the free 30-minute intake call. We look at your situation and point you to the pillar that needs attention first.
Book an intake call →
20+
Years Experience
15k+
Contracts Handled
500+
Partnerships Delivered
248+
Active Members
Membership

Pick your level.
Start solving today.

Our tools cover the full innovation journey, from low-hanging fruit you can act on this week, to solving the most complex multi-party partnership challenges. Each tier gives you immediate access to proven instruments built on 500+ real partnerships delivered.

🎯 Immediate pragmatic results ⚡ Low-hanging fruit to complex challenges 🔒 Proprietary instruments ✓ Built on 15k+ contracts analysed
The tool journey: from quick wins to complex challenges
Week 1
Opportunity Scanner
Map trends & weak signals, find where to focus first
Month 1
Challenge Canvas
Define the real problem before committing resources
Month 2–3
Due Diligence Scan
De-risk partnerships before signing: IP, governance, velocity
Ongoing
Transformation Monitor
Track adoption & impact, keep momentum measurable
Tier 1
Freemium
Start now. No credit card. Find your first quick win within 15 minutes.
Free
Always free · sign up in 30 seconds
What's included
✓
3 tool uses: try any tool up to 3 times
✓
Free newsletter: monthly insights & tool releases
✓
Knowledge library access: articles, frameworks, research
✓
LinkedIn community, 300+ innovators sharing practice
✓
Free 30-min intake call: explore where the toolbox helps most
–Unlimited tool use & templates
–Guided instructions per tool
Get free access
Tier 3
Company
Team-wide access, branded outputs, dedicated onboarding, and annual partnership review.
Custom
Tailored to your team size & needs
Everything in Personal, plus:
✓
Up to 25 team seats: centralised admin
✓
Branded outputs: reports in your organisation's style
✓
Dedicated onboarding: team workshop to launch
✓
Annual partnership review with senior advisor
✓
Priority support: named account manager
Want an experienced hand next to the tools?

Coaching, process optimisation and done-for-you partnership reviews are available on top of every tier.

See services →
ecoration:none;text-align:center;transition:all .2s;display:block">Enquire about Implementation & Training →

Full comparison

Freemium
Personal
Company
Opportunity ScannerMaps trends & weak signals
Preview
✓
✓
Challenge CanvasDefine the real problem
–
✓
✓
Due Diligence ScanPartnership audit engine
–
✓
✓
All 10 remaining toolsFull innovation & transformation library
–
✓
✓
Guided instructions per toolStep-by-step implementation
–
✓
✓
Knowledge LibraryArticles, frameworks & research
Free
✓
✓
Free NewsletterMonthly insights & releases
Free
✓
✓
Free 30-min Intake CallExplore where the toolbox helps most
Free
✓
✓
Quarterly live Q&A clinicsWith Mike Vermeer
–
✓
✓
Monthly e-bookCurated literature digest
–
✓
✓
Team Development ScanBuild high-performing teams
–
✓
✓
Branded outputsReports in your org style
–
–
✓
Team seats + admin dashboardUp to 25 seats
–
–
✓
Dedicated onboardingAnnual partnership review
–
–
✓
Knowledge library

Read first.
Then pick up the tool.

Frameworks, research digests and field notes, sorted by pillar. Curated by Mike Vermeer from 20+ years of innovation practice. New articles every month, free with a Freemium account.

PeopleResearch
X-Teams: thriving with an outside-in perspective in innovation

Why the best innovation teams start by looking outward, and how the X-Team framework changes the way organisations sense, seize and act on opportunity.

ProcessFramework
Scaling innovation without losing speed: the H1/H2/H3 model

How to govern innovation investment across three time horizons, balancing near-term wins with structural bets. A practical guide for leadership teams.

ToolsTool guide
How to run an opportunity scan in 15 minutes

Step by step through the InnovateSmart Opportunity Scanner, including how to brief your team on the results.

PartnershipsFramework
The 5 stages of innovation partnership formation

From first conversation to signed agreement: what works and what kills deals early. A practitioner's guide to moving fast and keeping control.

PartnershipsField notes
Innovation partnership at BMW: the BMW Startup Garage

How BMW built a structured bridge to startup innovation, and what every organisation can learn from the venture client model in practice.

PartnershipsField notes
ASML: growth and competitive advantage through its innovation network

How a Philips spin-out built one of the most advanced partnership ecosystems in industry, and why it is so hard to replicate.

PartnershipsResearch digest
Why 60% of innovation partnerships fail in year two

The structural and behavioural patterns that predict failure, and how to design around them.

PartnershipsField notes
IP ownership in joint development: what 15,000 contracts reveal

The most common red flags, and how leading organisations protect themselves before signing.

Community

300+ innovators.
One conversation.

Join the InnovateSmart group on LinkedIn: more than 300 innovation managers, founders, researchers and partnership professionals sharing cases, questions and what works in practice. The best partnerships often start with a conversation in this group.

  • Field notes and new articles before they reach the library
  • Early access to new tools, with room to give feedback
  • Questions answered by peers and by Mike Vermeer
  • Invitations to live Q&A sessions and events
Join the LinkedIn group Free · moderated · no spam
InnovateSmart /Partnerships
The Book
InnovateSmart /PARTNERSHIPS
272 pages · English · €24.75 · ★★★★★ 5.0 on Managementboek
More about the book → Order here
Contact

Let's talk
about innovation.

Whether you want to explore membership, request your free intake call, discuss a specific challenge, or find out how InnovateSmart can work for your organisation, reach out. We respond within one business day.

📧
📍
Based in
Amsterdam, The Netherlands
💼
An initiative by
Novactum · Amsterdam
⏰
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InnovateSmart  · Opportunity Scanner
1 · Context
2 · Organisation
3 · SWOT
4 · Scan Focus
5 · Signals
6 · Report
🔬
InnovateSmart Tool
Opportunity Scanner
Why this tool exists

Most organisations react to market shifts after they have already happened. The ones that grow consistently are the ones that spot weak signals early — and translate them into strategic action before the window closes. The Opportunity Scanner gives you a structured, evidence-grounded way to do exactly that.

How it works
1
You provide context
Organisation, SWOT, sector, horizon — we tailor everything to your specific situation
2
The scanner works through your environment
PESTEL macro-analysis across 6 dimensions — signals scored by opportunity, urgency and actionability
3
You get a personalised report
Opportunity Radar, strategic verdict, next steps — ready to share with your team or board
📋
What you will get
A full PESTEL signal scan integrated with your SWOT — generating a scored Opportunity Radar, strategic readiness verdict, and 5 concrete next steps. Built on 20+ years of innovation partnership experience, 500+ delivered partnerships, and academic research. Takes 12–15 minutes. Your report is sent by email.
Set the context.

Before we scan, we need to understand your organisation and what you are looking for. This takes about 2–3 minutes and shapes everything that follows.

Estimated time: 2–3 minutes
🏢 Your Organisation
Your report will be sent to this address after the scan completes.
🎯 Strategic Context
What are you trying to grow, solve, or explore? Be specific — this drives the quality of your scan.
⏳ Strategic Time Horizon
Select the horizon that best matches your planning cycle for this scan.
Your organisation.

Help us understand what your organisation currently does well, where the constraints are, and what the competitive landscape looks like. This feeds directly into your personalised opportunity assessment.

Estimated time: 3–4 minutes
💼 Business Model & Capabilities
These are things you do better than most competitors — R&D depth, speed, partner network, IP portfolio, data assets, etc.
🏆 Competitive Position
🚧 Internal Constraints
Be honest — this helps the scan flag opportunities that are realistic vs. aspirational.
SWOT analysis.

Map your organisation's internal strengths and weaknesses against external opportunities and threats. This SWOT directly shapes how the scanner interprets signals — what you can capitalise on versus what puts you at risk.

Estimated time: 3–4 minutes
📊 Internal: Strengths & Weaknesses

Focus on your organisation's internal capabilities, resources, and position relative to competitors.

💪 Strengths
⚠️ Weaknesses
🌍 External: Opportunities & Threats

Focus on external factors in your market, industry, and macro-environment.

🚀 Opportunities
⚡ Threats
💡 SWOT × Scan Integration

Based on your SWOT, indicate which combination is most relevant for this scan:

Define your scan focus.

The PESTEL framework maps your external macro-environment across six dimensions. Select which are most relevant to your challenge — we will go deeper in the active dimensions and prioritise signals accordingly.

Estimated time: 2 minutes
🔬 PESTEL Dimensions — Select Active Dimensions

Select all that are relevant. We recommend at least 3 for a meaningful scan.

🎯 Scan Depth & Priority
Your signals.

Enter up to 6 signals — trends, observations, news items, or hunches — that you have noticed in your environment. The scanner will assess, score, and synthesise these alongside additional signals relevant to your context.

Estimated time: 3–4 minutes
⚡ Scan Configuration
Scanning your environment...

This takes 20–40 seconds. The scanner is analysing your context across PESTEL dimensions and synthesising your signals with current innovation intelligence.

  • 📋 Reading organisational context & SWOT
  • 🔬 Scanning PESTEL macro-environment
  • 📡 Identifying weak signals & emerging trends
  • ⚖️ Scoring opportunity attractiveness & urgency
  • 🎯 Calibrating against your SWOT position
  • 📊 Building Opportunity Radar
  • 📝 Generating personalised report
Create your free account
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